By the end of 2012, Video Marketing has emerged as one of the most powerful tools for effective online marketing results. It is a rich media content bank which includes the balanced mix of text, images, graphics and sound to create and convey important messages in a better and comprehensive way. The quality of increased likability of this rich media has made Video Marketing a powerful tool to create a buzz over the internet.? The expansion of the major video sites like YouTube and Vimeo, and introduction of new video sites in the market portray the growing significance of Video Marketing in the virtual world.
According to the recent stats presented by Cisco, the popularity of Video content by 2016 will magnificently? increase? that it would take six million years to watch all the videos available on the internet! In fact, there are videos available online that have been watched over 1 million times across the globe. With such high visibility and likability quality, Video Marketing has, certainly, emerged as a powerful means of online communication; and companies are strategically using this medium to promote virility of their content and hence generating high traffic and sales on their websites.
Although Video Marketing is a brilliant online tool to encourage viral content and increased visibility, yet there are three key points one needs to consider while developing a video content for an online marketing purpose:
- The length of your video neither should be too short or too long. Stats on YouTube reveal that the highest hit videos are neither more than 10 minutes long nor less than 5 minutes short.
- Whatever is the medium, but content will always be the king. Therefore, create an interesting, precise and comprehensive content for a video. You can present this content with the right mix of audio and video effect. Try include some good humor in your video content.
- Add relevant keywords in your video title and description tag to make it acceptable as per Google?s SEO practices. List your videos on Google Plus, Facebook, Twitter and other popular social media sites to get the due traffic.
Source: http://blog.vizzmedia.com/use-of-video-marketing/
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